Spanish language tutorial videos
The topic is so popular that we have talked about it before. If you work with video then you probably already have a general understanding of FCC regulations for closed captions on English videos. What about Spanish videos captions? Do the FCC regulations apply to them as well? And are there other benefits of closed captions in addition to accessibility?
In February 2014, the FCC released quality standards for closed captioning of video programming. In the same ruling, the FCC specified closed captioning rules for bilingual English/Spanish-language video content.
This answers our question. Requirements for in English and Spanish are identical, the FCC states that bilingual English and Spanish language is subject to the same captioning regulations. This means that bilingual (English, Spanish) programming must be closed captioned in their respective languages.
The FCC requires that closed captions are included on all Spanish/bilingual news broadcasts in the US. They expect Spanish closed captions to adhere to the same quality standards as English captions, including synchronicity, placement and accuracy.
- A review of Section 508 of the Rehabilitation Act.
- Making videos accessible to English as a 2nd language (ESL) viewers.
- Creating searchable video content.
- Increase student engagement through an interactive experience.
- Using keywords improve content discovery for better learning outcomes.
- Organizing and managing captioning initiatives across departments/campus.
Spanish Caption Benefits
Captions help viewers with comprehension. It isn’t always possible to watch a video in a quiet environment, and if you misunderstand what someone is saying then you may not understand the meaning of the video.
If your company has created a 10-minute video for potential customers and they misinterpret the dialogue, then your company can suffer for a lower conversion rate.
SEO is improved when you include captions on you online videos. Making sure you include high-ranking keywords in your videos will improve the ranking of that video. And, if you embed that video on your website, it will improve website rankings as well.
If you are looking to expand your reach and grow market share, then bilingual Spanish subtitles can benefit you. Here are some important statistics:
- Mexico is among the top 10 countries with most You Tube viewers.
- Creating subtitles and captions in other languages increases views.
Hispanic Purchase Power
With the growth of the Hispanic population and their increasing purchasing power, the benefits of including closed captions on your Spanish videos far outweigh the cost.
Hispanics have a purchasing power of over one trillion dollars and they are early adopters. They love technology, especially mobile devices. Hispanics are 24% more likely to purchase a smartphone when it first comes on the market and 8% more likely to buy new tablets.
- 72% of Hispanics are on Social Media.
- 72% have at least one mobile device.
- Hispanics have $1.2 trillion purchase power.
- More likely to buy mobile devices than non-Hispanics by over 20%.
So What’s Your Next Step?